How does the TikTok Creator Fund work? Join And Make Money
How does the TikTok Creator Fund work
Some TikTok influencers earn a higher annual salary than most supermodels and business tycoons, so it’s no surprise that many content creators are hungry for ways to monetize their own short-form videos. In July 2020, TikTok launched the Creator Fund to allow its users to earn money by raking in views.
The TikTok Creator Fund rewards creators for posting their own content. If you dream of turning your social media presence into a paying gig, want to reach a niche audience interested in your unique content, or are just hoping for one of your videos to go viral, this article is for you. Read on to learn more about how the TikTok Creator Fund works, how to join, and how much money you can expect to make from it.
If you’re interested in joining the Creator Fund on TikTok, read through the following criteria.
TikTok users who are 18 and older are welcome to apply for the fund if:
- They are a legal resident of the U.S., U.K., Germany, Italy, France, or Spain
- They are in good standing with TikTok’s user terms and community guidelines
- Their account has at least 10,000 authentic (i.e., not purchased) followers
- Their videos have received at least 100,000 authentic views in the 30 days prior to applying
Additionally, applicants must be able to link their account to a digital payment plan registered in their name in order to receive compensation.
If you want to get involved with the TikTok Creator Fund, there’s no time like the present. “TikTok is quickly becoming harder to grow on, so you need to move fast and get going on the platform,” says Chris Kubbernus, CEO of Kubbco, a creative social media agency. “We advise clients to focus on TikTok trends, see how we can relate those to them and their brand, and then produce a unique piece of content that is highly relatable to their ideal audience.”
Kubbco notes that hitting the required 10,000 followers will most likely take 50–100 pieces of content, unless you already have a significant audience from another platform. “If you want to jump-start the process,” he says, “we’d recommend paid ads on TikTok. They are inexpensive and easy to do.”
What is the TikTok Creator Fund?
The TikTok Creator Fund is an initiative to reward users who have attracted sizable engaged audiences on the platform with self-produced content. The fund encourages the “best and brightest talent” on TikTok to continue producing and sharing videos with their followers.
Participants are paid on a sliding scale based on how well their videos perform. The money is distributed after content is published, and compensation is entirely dependent on organic reach (as opposed to paid ads). This means that creators are paid to remain true to their own personal brand and their followers.
The fund encourages content creators by embracing the TikTok ethos of authenticity, ingenuity, and passion.
How do I apply for the TikTok Creator Fund?
If you meet the application requirements, it’s fairly easy to apply for the fund. Before doing so, however, you must have a Pro account. Setting one up is simple: Just go to the “Manage Account” option under Settings in the app and hit “Switch to Pro Account.” In addition to allowing access to the Creator Fund, Pro accounts have access to analytics to help you track video performance and audience growth and engagement.
The Pro analytics tool provides insights in four categories:
- Overview lets you look at your overall account performance in specific timeframes. You can see your follower count, total video and profile views, and total user engagement in the form of likes.
- Content displays post-specific metrics such as likes, views, comments, and shares.
- Followers shows your follower demographics, including location, gender, and hours active on the app.
- Live provides information on any live videos you’ve recently posted.
Once you have a Pro Account, head to “Creator Tools” under Settings. You’ll see a “TikTok Creator Fund” button. Click the button to confirm your age and agree to the fund’s terms—no essay, portfolio, or clips required. Once TikTok confirms that you meet the requirements and approves your account, you’re good to go.
In the event that your application is rejected, you can try again after 30 days. However, if you didn’t get in because you didn’t fulfill one of the requirements, make sure to fix that before reapplying.
How much does TikTok pay using the Creator Fund?
The payment scheme for the TikTok Creator Fund is complex and in constant flux. Rates are determined dynamically depending on the total number of videos published by fund members. More creators taking part in the program means more creators that will share the funds allocated. There is currently no limit to the number of creators who can take part in the TikTok Creator Fund.
While TikTok keeps its exact algorithm under wraps, several factors come into play when determining what creators receive. These factors include number of views; view authenticity (so, no viewbots); viewer likes, comments, and shares; and the creator’s location.
When the Creator Fund launched in the U.S. in 2020, it started with a pool of $200 million and a pledge to increase to $1 billion over three years. For the European market, the company started with the equivalent of $70 million in funding, with the expectation that it would rise to $300 million within three years.
Again, exact numbers fluctuate as rates are determined using a variety of factors. Generally speaking, according to HootSuite, members can expect to receive two to four cents per 1,000 views. This means that an influencer pulling in a million views a month may be able to add $40 to their bank account. It’s not exactly “quit your day job” money.
That said, TikTok didn’t establish the Creator Fund to reward users with one-time mega-payments or grants. The program is more focused on development and retention, encouraging creators to continue producing content on the app. The more informative, trendy, or entertaining content you churn out, the more views you’ll get, and the more you’ll make in the long run. Other opportunities on TikTok may yield higher immediate pay (more on that below), but the fund will provide a steady, if nominal, income stream to those who consistently find an audience.
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