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UncategorizedHow much money can you make on TikTok outside of the Creator Fund?
The TikTok Creator Fund rewards organic content, but that's only the tip of the platform's money-making iceberg. For most TikTok influencers and high-profile content creators, the majority of their income comes from TikTok paid promotion, ads, and other forms of sponsored content.
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ToggleSponsored influencer promotion (up to $100,000 per post)
Top-performing TikTok influencers can earn millions of dollars per year. According to the Influencer Marketing Hub, the highest-paid TikTok influencers can earn between $25,000 and $100,000 per post. Influencer Charli D'Amelio earned around $17.5 million in 2021 alone by promoting Hollister, Dunkin' Donuts, Invisalign, and other big-name brands to her 135 million followers. Of course, you need a significant following to earn this kind of money.
Creator Marketplace ($2,000+ per post)
A year before the Creator Fund launch, TikTok announced the Creator Marketplace as a hub for content creators and brands to collaborate on native videos. “If you get accepted, this is a great way to get in front of brands and do collabs,” says Kubbernus.
Although brands often use the Creator Marketplace to find influencers, it can provide a more accessible monetization option for other content creators. Brands pay Creator Marketplace users to create and publish promotional content on their personal accounts. In addition to these videos reaching the user's followers, the brands can also turn them into advertisements through the Spark Ads function.
Acceptance into the Creator Marketplace isn't a requirement to partner with brands. To get noticed—and get paid—“[create] positive content about the brands you'd like to work with,” Kubbernus says. “If something goes even slightly viral, the brand is likely to notice and might even reach out for a collaboration. We've seen this happen many times, and many brands are using more and more UGC [user-generated content] in their social media.”
The amount of money a brand might pay a creator through the Creator Marketplace depends, in part, on the creator's following. According to Armful Media, someone with 10,000–50,000 followers may make around $25–$125 per post, whereas someone with over a million followers could make over $2,000 per post.
Tips and gifts ($100 per transaction)
TikTok offers high-performing creators the ability to accept tips and gifts from their fans. Viewers can send tips and gifts on the creator's user profile, in video comments, and during live streams. To send a gift, viewers must first purchase virtual coins that appear as animated stickers or badges. When a creator has received more than $100 in coins (around 10,000 coins), they can withdraw money from the app.
If you want money in your pocket fast, tips are the way to go. As a creator, you receive 100% of any tips sent your way. While each tip can only be up to $100, you can receive tips from an unlimited number of users.
These features, which all fall under TikTok's Creator Next umbrella, are available to TikTok users 18 or older who have published at least three videos in the past 30 days and have received at least 1,000 views on those videos in the same timeframe. Follower minimums vary by region; in the U.S., you'll need at least 10,000 followers.
Although it isn't easy to make a living on the platform, applying for the Creator Fund is a great way to monetize your TikTok content and get paid to create.
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TAGS: Advice, Backstage Guides, Brand, Creators, Digital Media, Influencer, Naijalanded, Networking + Marketing, Social Media, Social Media Platforms, Tiktok
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